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Privacy

Last updated 20 August 2026

Retold records the stories your family tells and turns them into little drawn films. The recordings are the point of the app — so we treat them the way you'd want us to: they're yours, they're private to your family, and we only touch them to make the app work.

This policy explains what we collect, why, and the choices you have. Retold is operated from the United Kingdom, and this policy is written to meet UK GDPR and the Data Protection Act 2018. “We” means the developer of Retold (contact details at the bottom).

What we collect

• Voice recordings. When you record a story, the audio is saved on your device. If you sign in, it is also uploaded to your family's private space in our cloud storage so your family can watch it and you don't lose it.
• Story content. The words of the story (a transcript), the title, when it happened, and the drawings and timings Retold generates from the telling.
• Account details. If you sign in with Apple, we receive a user identifier and — if you choose to share it — your email address. Apple's “Hide My Email” works fine with Retold. We also store the name you give your family shelf.
• Purchase status. Whether your household has Retold Plus. Payments themselves are handled entirely by Apple — we never see card numbers.

We do not collect your location, contacts or photos, we don't run advertising or ad tracking, and we don't sell data to anyone. There is no analytics profile of you.

How stories are processed

To turn a telling into a drawn film, Retold sends the audio to our own server, which passes it to OpenAI's API to transcribe the speech and plan the drawings. Under OpenAI's API terms this data is not used to train their models. The drawings themselves are simple sketches generated from that plan — the recording stays the recording; nothing synthesises or clones a voice.

Where it lives

• On your device — every story is stored locally first, so the app works offline.
• Supabase — our database and file storage. Recordings live in a private bucket that only your signed-in family can access, via short-lived signed links.
• RevenueCat — processes subscription status (an anonymous app user ID and purchase state; no payment details).
• Apple — handles sign-in and payment under their own privacy terms.

How long we keep it

Until you delete it. Stories stay on your shelf until you remove them; deleting a story in the app removes it from our servers too. If you delete your account, your recordings, stories and account details are removed from our systems (backup copies expire within 30 days).

Recording other people

Retold is built for recording your own family, with their knowledge. Please don't record someone without asking — it's their voice and their story. If someone in a recording asks you to delete it, please do.

Children

Retold is made for families and is lovely with grandchildren in the room — but accounts and subscriptions are for adults. You need to be at least 16 to create an account. Children can watch stories on a parent's or grandparent's device.

Your rights

Under UK GDPR you can ask us for a copy of your data, ask us to correct it or delete it, object to how we handle it, or ask us to hand it over in a portable form. Email us (below) and we'll sort it. You can also complain to the Information Commissioner's Office at ico.org.uk — though we'd rather you told us first so we can fix it.

Changes

If we change this policy in a way that matters, we'll say so in the app before the change applies. The date at the top always tells you when it was last touched.

Contact

Questions, requests, worries: [email protected]